ROI calculator
What’s a campaign worth?
Plug in your own numbers. We use the same per-piece prices you’d pay in Dardeus, so the cost side is real.
- 2,500 postcards mailedPrinting and postage at $0.91 a piece$2,275
- 3.5% respondCounted from QR scans and promo codes88 orders
- $85 average orderRevenue the campaign brought in$7,480
3.3×
Return on spend
Every $1 on mail brings back $3.29 in revenue.
Calculate your return
Return on spend
3.3×
Every $1 on mail brings back $3.29 in revenue.
Revenue
$7,480
88 orders at $85
Campaign cost
$2,275
Printing, postage, mailing
Gross profit
$2,213
After margin and mail cost
- Cost per response
- $25.85
- Break-even response rate
- 1.78%
- Gross profit a year, 12 campaigns
- $26,556
- Hours back a year
- ≈ 42 hours
How we calculate
No black box.
Five lines of math. Response rates depend on your list and your offer, so start with a number you’ve seen before.
- Responses
pieces × response rate- Revenue
responses × average order- Return on spend
revenue ÷ campaign cost- Gross profit
revenue × margin − campaign cost- Break-even rate
campaign cost ÷ (pieces × average order × margin)
Book a demo
Your next campaign could be in mailboxes next week.
Bring a list and an idea. In 30 minutes we’ll build the campaign with you, live.